Strategy and structure
We define what users need to understand, which pages are required and where the primary conversion journey leads.
Websites, SEO and AI-ready technology
I build, develop and optimise websites ready for the AI era
I build and optimise websites for businesses that want to acquire customers more effectively through Google, AI and other online channels. I combine SEO, UX/UI, technology and analytics to create fast, responsive solutions prepared for new ways of finding information.
- AI-first
- AI agent-ready
- Mobile first
- UX/UI + CRO
- Security-first
- Minimal vendor lock-in
- GA4measurement
- GSCvisibility
- WordPressdelivery
- Astro.jslight frontend
- CWVperformance
- Schemadata
Choose a starting point
Choose an area or start with a brief diagnosis
Start with the requirement that best matches the current website and decision.
Website design and developmentA website planned around customer decisions, content and long-term managementStrategy and structure • UX/UI and copy • Technology selected for the requirement • Implementation and QASEOSEO built around relevant search demand, sound structure and measurable decisionsTechnical and data diagnosis • Information architecture • Content and semantics • Implementation and measurementWordPress developmentWordPress development for changes that need controlled implementationPreflight and risk • Change architecture • Controlled implementation • Maintenance and developmentSEO auditAn SEO audit that turns findings into an ordered planCollect the evidence • Separate causes from symptoms • Build the plan • Support the decisionSEO consultingIndependent SEO consulting for difficult priorities and trade-offsDescribe the situation • Review the context • Order the priorities • Agree the next stepTrainingAI and WordPress training for businessesAI Pro Start • WordPress AI Ops • Prompts and workflows • Safe website operations
WEBSITE DESIGN AND DEVELOPMENT
A website planned around customer decisions, content and long-term management
I combine discovery, structure, UX and UI, WordPress implementation and quality assurance for projects that need a clear route from business requirements to a maintainable website.
View Website design and developmentUX/UI and copy
Sections, headings, leads, forms and calls to action are designed to make the user decision easier.
Technology selected for the requirement
WordPress suits many projects, while Astro.js or another stack may be better where a lighter static architecture is the priority.
Implementation and QA
I verify responsive behaviour, performance, forms, links, baseline SEO, security and the ability to extend the site.
SEO
SEO built around relevant search demand, sound structure and measurable decisions
I assess how search, content, information architecture and the technical website work together. The scope follows the business model and the evidence available; it does not begin with a promise of rankings.
View SEOTechnical and data diagnosis
I review crawlability, indexing, visibility, Google Search Console and GA4 data, Core Web Vitals and platform constraints.
Information architecture
I organise services, topics, URLs, headings and internal links so users and search systems can understand the site.
Content and semantics
The content plan follows intent rather than keyword density. Leads, FAQs and sections support topical authority and readable answers.
Implementation and measurement
Priorities become controlled changes whose effect on visibility, enquiries and user journeys can be reviewed.
WORDPRESS DEVELOPMENT
WordPress development for changes that need controlled implementation
I develop, repair and extend WordPress websites when the requirement is clear enough to estimate and the existing platform can be taken on responsibly.
View WordPress developmentPreflight and risk
I inspect the active theme, plugins, MU-plugins, cache, forms, logs and the boundaries that need a controlled plan.
Change architecture
Each change is assigned to the theme, an MU-plugin, configuration, content or a separate delivery stage.
Controlled implementation
Work proceeds in small steps with a checkpoint, the change, syntax checks, frontend validation, reporting and a tested rollback path.
Maintenance and development
After stabilisation, the site can be extended with services, forms, analytics, integrations or agent-readable content without adding chaos.
SEO AUDIT
An SEO audit that turns findings into an ordered plan
The audit reviews the technical platform, information architecture, content and measurement needed to identify what is limiting search visibility.
View SEO auditCollect the evidence
I combine crawl data, visibility, indexing, technical condition, site structure and Google Search Console or GA4 evidence where available.
Separate causes from symptoms
Findings are weighted by their effect on visibility, conversion and implementation risk.
Build the plan
Recommendations are ordered from critical repairs to development work such as schema, content expansion or local landing pages.
Support the decision
The audit identifies whether the next step is SEO, a rebuild, WordPress development, consulting or a smaller implementation stage.
SEO CONSULTING
Independent SEO consulting for difficult priorities and trade-offs
Consulting is appropriate when you need a second opinion, a review of a proposed approach or help deciding what to do before committing budget and delivery capacity.
View SEO consultingDescribe the situation
Send the website, question, report, data or decision you are considering. A finished brief is not required.
Review the context
I consider SEO, technology, WordPress, structure, content, visibility and the risks that may affect the decision.
Order the priorities
The outcome should make clear what to do first, what can wait and where a separate audit or implementation is needed.
Agree the next step
The next step may be an SEO audit, a WordPress repair, a content plan, a new website or a decision not to build something.
TRAINING
AI and WordPress training for businesses
Practical programmes for teams that want to use ChatGPT, Codex and Gemini professionally or manage and develop WordPress with AI-assisted tools under proper controls.
View TrainingAI Pro Start
Professional work with language models, research, prompts and repeatable workflows.
WordPress AI Ops
Controlled WordPress work with ChatGPT or Codex, Novamira and MCP.
Prompts and workflows
Task specifications, review gates, reusable prompts and team procedures.
Safe website operations
Staging, backups, access, QA and rollback remain explicit responsibilities.
Selected work
Case studies focused on the problem, decisions and delivery
Selected work is described through confirmed scope and implementation, without invented performance claims.
Event platform
Chrispo.pl
A multi-edition trade-fair website with registration, exhibitor profiles, an agenda, partners, multilingual content and edition archives.
View case studiesWorking principles
Clear scope, evidence and responsibility
Trust is supported by explicit boundaries and a predictable process, not invented testimonials or ratings.
WEBSITE DESIGN AND DEVELOPMENT
I combine discovery, structure, UX and UI, WordPress implementation and quality assurance for projects that need a clear route from business requirements to a maintainable website.
SEO
I assess how search, content, information architecture and the technical website work together. The scope follows the business model and the evidence available; it does not begin with a promise of rankings.
WORDPRESS DEVELOPMENT
I develop, repair and extend WordPress websites when the requirement is clear enough to estimate and the existing platform can be taken on responsibly.
SEO AUDIT
The audit reviews the technical platform, information architecture, content and measurement needed to identify what is limiting search visibility.
SEO CONSULTING
Consulting is appropriate when you need a second opinion, a review of a proposed approach or help deciding what to do before committing budget and delivery capacity.
TRAINING
Practical programmes for teams that want to use ChatGPT, Codex and Gemini professionally or manage and develop WordPress with AI-assisted tools under proper controls.
Technology
Tools selected for the requirement
Technology is selected against the operating requirement, maintainability and risk.
Web platforms
- WordPress
- Gutenberg
- WooCommerce
- Astro.js
Frontend
- HTML
- CSS
- JavaScript
- responsive UI
- semantic HTML
Search and measurement
- Google Search Console
- GA4
- structured data
Quality
- Core Web Vitals
- security controls
- controlled testing
AI-ready content
- information architecture
- FAQ
- structured data
- agent-readable content
FAQ
Choosing the right starting point
Strategy and structure
We define what users need to understand, which pages are required and where the primary conversion journey leads.
UX/UI and copy
Sections, headings, leads, forms and calls to action are designed to make the user decision easier.
Technology selected for the requirement
WordPress suits many projects, while Astro.js or another stack may be better where a lighter static architecture is the priority.
Implementation and QA
I verify responsive behaviour, performance, forms, links, baseline SEO, security and the ability to extend the site.
Technical and data diagnosis
I review crawlability, indexing, visibility, Google Search Console and GA4 data, Core Web Vitals and platform constraints.
Information architecture
I organise services, topics, URLs, headings and internal links so users and search systems can understand the site.
Content and semantics
The content plan follows intent rather than keyword density. Leads, FAQs and sections support topical authority and readable answers.
Implementation and measurement
Priorities become controlled changes whose effect on visibility, enquiries and user journeys can be reviewed.
Preflight and risk
I inspect the active theme, plugins, MU-plugins, cache, forms, logs and the boundaries that need a controlled plan.
First step
Describe what needs to work better
Share the current website, goal and problem so the next step can be scoped responsibly.